昆明斗南花卉市场是中国最大的鲜花交易集散地,2025年交易量达154.76亿枝、交易额约134.84亿元,实现连续27年全国第一的成绩1。市场每晚进行大规模交易活动,汇聚云南本地及各地的花卉经纪人,市场内各色鲜切花大多产自云南本地,经此集散连夜发往世界各地1。
斗南花市已成为知名的旅游打卡地1。2025年花市接待游客1560.8万人次,旅游消费超过13.43亿元1。为提升游客体验,市场平日配备"小红花"志愿导览和多语种讲解服务,节庆期间还增加民族华服巡游、花灯打跳等特色活动1。
Kunming's Dounan Flower Market stands as China's largest fresh flower distribution center, with transaction volumes reaching 154.76 billion stems and transaction values of approximately 134.84 billion yuan in 2025.1 The market has maintained its position as the nation's leading flower trading venue for 27 consecutive years.1
The market conducts large-scale transactions each evening, drawing together flower brokers from Yunnan province and across the country.1 Most of the cut flowers traded at the market originate from local Yunnan growers and are distributed overnight to destinations worldwide.1 Beyond its commercial operations, the market has become a prominent tourist destination, attracting 15.608 million visitors and generating over 13.43 billion yuan in tourism-related consumption.1
The market enhances visitor experience through regular offerings including volunteer guides and multilingual explanations, while seasonal celebrations feature ethnic costume parades and traditional folk performances.1
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