快时尚电商平台Shein公布的第一季度财报显示，公司从上年同期的盈利状态转为亏损1。根据财报，Shein第一季度亏损9900万美元（7410万英镑），而去年同期净收入为3.95亿美元1。这一业绩下滑主要源于美国总统特朗普政策变化对其业务的冲击。
特朗普政府于2025年8月29日生效的行政令取消了全球关税豁免政策，原先豁免适用于800美元及以下商品1。此举直接影响了Shein依赖低关税成本保持竞争力的商业模式。对此，Shein表示："我们正在考虑包括提高美国市场价格在内的多种选择，以抵消部分增加的成本"1。此外，欧盟也在7月早期对低价值电商进口商品征收3欧元的税费1。
尽管面临成本压力，Shein的用户基础仍在持续增长1。截至2026年3月底，Shein拥有2.81亿活跃用户，同比增长超过16%，用户下单总数超过10亿笔1。财报中的亏损数字还包含因特殊投资者股份会计变更导致的3.28亿美元账面亏损1。
在资本层面，Shein已获得中国证监会于7月10日的批准，计划在香港股票市场上市，预计在未来数月内完成1。
Fast-fashion retailer Shein reported a first-quarter loss of $99 million, marking a dramatic reversal from the previous year's net income of $395 million, as new U.S. tariff policies took their toll on the company's financial performance 1. The sharp decline was driven by the elimination of import duty exemptions for packages under $800, following a Trump administration order that took effect on August 29, 2025 1.
The tariff headwinds coincided with mounting international trade barriers, including a 3-euro tax introduced by the European Union in early July on low-value e-commerce imports 1. In response to the increased costs, Shein indicated it is exploring multiple mitigation strategies, stating: "We are considering various options, including raising prices in the U.S. market, to offset some of the added costs" 1. Beyond tariff impacts, the quarter also reflected a $328 million accounting loss stemming from changes in special investor shares accounting treatment 1.
Despite these financial challenges, Shein's user base continued to expand, reaching 281 million active users by the end of March 2026—a year-over-year increase exceeding 16 percent—with cumulative orders surpassing one billion transactions 1. The company has received approval from Chinese regulators to proceed with a Hong Kong stock listing, with the China Securities Regulatory Commission granting clearance on July 10 1. Shein is preparing for the public offering, which is expected to occur within the coming months 1.
评论
还没有评论，欢迎留下第一条。