麥當勞中國8日宣布與韓國歌手G-DRAGON推出聯名產品，在超過8000家門市展開合作1，此舉被視為中國有意鬆綁「限韓令」的信號。然而分析指出，韓流回歸對中國藝人造成的商業資源壓力，相比AI興起和資本撤退帶來的衝擊實為其次。
中國影視產業當前陷入嚴峻困局。長劇集整體開機量年減逾60%1，業內人士直言當前開機率僅約去年同期的30%1。這一蕭條態勢直接衝擊從業者收入。一線演員片酬從最高人民幣2億元驟降至約2500萬元，僅剩八分之一1；超過六成基層演員在農曆新年後幾乎面臨「零收入」困境1。浙江橫店影視城今年上半年攝影棚空置率逼近80%1，映照出整個產業的衰退。知名女藝人劉亦菲自2023年出演「玫瑰的故事」殺青後，已超過900天未進新劇組1，足見即便是頭部藝人也難逃困境。
McDonald's China's collaboration with South Korean artist G-DRAGON signals a potential easing of the so-called "Korean Wave ban," yet this development masks a far deeper crisis threatening the country's entertainment sector. On October 8, McDonald's China announced a co-branded product campaign with G-DRAGON across more than 8,000 outlets nationwide, fueling speculation about policy shifts toward Korean content. 1 However, analysts warn that while Korean entertainment's return may intensify competition for Chinese performers, the more immediate and severe threat stems from artificial intelligence disruption and dwindling capital investment in the industry. 1
The scale of the crisis is stark. Long-form television drama productions have plummeted by over 60 percent year-over-year, with the production capacity at Zhejiang Hengdian Film and Television City—China's largest filming location—sitting at nearly 80 percent idle in the first half of this year. 1 A-list actors have seen their salaries collapse from a peak of 200 million yuan to approximately 25 million yuan, representing just one-eighth of previous earnings. 1 More than 60 percent of lower-tier performers face near-zero income in the months following the Lunar New Year. 1 Notable actress Liu Yifei has not commenced work on a new production in over 900 days since wrapping the television series "The Rose of Versailles" in 2023. 1 Industry executive Yang Tianzhen, founder of China's prominent talent agency Yixin Entertainment, stated that current television and film production rates stand at merely 30 percent of last year's comparable period. 1
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