AI批量生成的虚假少年人设"小海"在短视频平台上通过卖惨视频诱导中老年女性进行高价购物1。部分"小海"推销的商品佣金高达55%1。截至10月15日，某短视频平台上"小海"话题的播放量已达6亿次1。新京报于10月16日刊发调查报道，揭露这一现象1。
报道发表后，包括19岁大二学生小舟在内的年轻网友利用相同的AI工具制作"恶人小海"视频，试图通过反转情节来揭露骗局1。与此同时，多个"AI小海"账号被删除或改名1。然而，反制效果有限——大多数老年人将这些反转视频误解为新的剧情发展，在"坏小海"视频评论区中仍然表示相信和心疼"小海"1。一条江苏用户的评论"有人威胁你了"获得486次赞，河南用户也建议"小海""快叫你爸爸去找人"1。
医生葛怡然建议采用温和引导来代替直接指控，并指出根本解决这一问题需要家庭陪伴和社会支持1。
An AI-generated persona named "Xiaohai" has been systematically deceiving middle-aged and elderly women on short video platforms through emotional manipulation and high-pressure sales tactics 1. The fraudulent scheme involves batch-generated videos depicting a sympathetic young boy character designed to trigger purchasing decisions, with some products carrying commission rates as high as 55% 1.
The phenomenon has reached significant scale, with the "Xiaohai" topic accumulating 600 million views on a major short video platform as of October 15 1. Following a Beijing News In-Depth investigation published on October 16 titled "AI-Generated 'Xiaohai' Exploits 'Aunties and Moms' Through Sympathy-Based Sales," multiple "AI Xiaohai" accounts were subsequently removed or renamed 1. However, the exposé inadvertently triggered an unexpected response: young internet users, including a 19-year-old sophomore named Xiaozou, created "evil Xiaohai" parody videos attempting to expose the scam 1. Rather than recognizing these countervideos as satire, many elderly viewers interpreted them as new plot developments in the ongoing narrative, continuing to express sympathy for the character 1.
Responses from older adults in comment sections reveal the persistence of the confusion. A Jiangsu user's comment stating "someone has threatened you" garnered 486 likes, while a Henan user advised "Xiaohai" to "quickly call your dad to find someone to deal with this" 1. Dr. Ge Yiran recommended using gentle guidance rather than bluntly declaring "this is a scam" as the more effective approach to helping older adults recognize and resist such manipulation 1.
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