居住在英国斯托克-on-特伦特市的日本女性Yuri Kawakami-Shotton创办了Peak and Pottery Tours，在斯波德博物馆向日本游客介绍英国陶艺区的文化和工艺1。她的推广工作受到一则关于陶艺企业困难的BBC新闻报道启发1，旨在重振当地陶艺产业的国际知名度。
这项推广措施为当地企业带来了显著成效。2023年，The Rabbit Hole Tea Room在日本日本桥举办的快闪活动中，日均司康饼销售量从数百件增至2000件1。日本游客对英国陶艺制品和Spode等英国品牌表现出强烈兴趣1。斯波德博物馆经理Michael Escolme对其贡献给予认可，称她是"宝贵的团队成员"1。
Yuri Kawakami-Shotton, a Japan-based advocate for England's ceramics heritage, has become instrumental in introducing the Stoke-on-Trent pottery region to Japanese visitors through her business Peak and Pottery Tours.1 Operating from the Spode Museum, she guides Japanese tourists through the area's rich pottery traditions and has generated substantial interest in British ceramic brands among her clientele.1
Kawakami-Shotton's promotional efforts have yielded tangible commercial benefits for local businesses. The Rabbit Hole Tea Room, which participated in a pop-up event in Tokyo's Nihonbashi district in 2023, saw daily scone sales surge from hundreds to 2,000 units during the activation, demonstrating the appetite among Japanese consumers for British pottery-related products and experiences.1 Her work has earned recognition from museum leadership; Michael Escolme, the museum manager, described her as a "valued team member."1
The initiative emerged from Kawakami-Shotton's response to industry challenges she had learned about through media coverage of pottery enterprise closures.1 Her efforts have successfully positioned Stoke-on-Trent's heritage and contemporary ceramic offerings as an appealing destination for Japanese travelers seeking authentic British cultural and commercial experiences.1
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