警惕这些套路 市场监管部门发布重阳节消费提示

北京市市场监管局针对重阳节期间的消费风险发布提示，揭示不法商家向老年人推销保健食品的常见手段。1这些商家利用免费礼品、会销集会、私域直播等套路，夸大保健食品功效以诱导消费。1

市场监管部门强调，保健食品不是药物，不能治疗疾病、不能代替药物、不能替代日常饮食。1消费者可通过识别外包装上的"小蓝帽"标志和注册批准文号或备案号来辨别正规产品，还可登录国家市场监督管理总局特殊食品信息查询平台输入批准文号进行核验。1提示指出，免费引流陷阱、封闭会销洗脑和私域直播骗局是老年消费者需要警惕的三大常见套路。1对于消费纠纷，老年消费者可拨打12315热线投诉举报；若涉嫌诈骗，应向公安机关报案。1

Beijing's market supervision authority has released a consumer protection advisory, warning elderly shoppers about deceptive marketing tactics employed by unscrupulous merchants 1. The alert specifically highlights schemes involving complimentary gifts, group sales sessions, and private livestream promotions used to push health supplements to seniors through exaggerated health claims 1.

The regulatory agency emphasizes that health food products are not medications and cannot treat diseases, replace pharmaceuticals, or substitute for regular nutrition 1. Consumers are advised to verify legitimate products by checking for the official blue-hat certification mark and registration or filing numbers on packaging, with verification available through the National Market Supervision and Administration's Special Food Information Query Platform 1. The advisory identifies three prevalent scams targeting older adults: free-sample lures designed to build customer lists, enclosed group sales events employing persuasion tactics, and deceptive private-platform livestream sales 1.

Seniors encountering such schemes are encouraged to purchase only through authorized channels and retain receipts for potential complaints 1. Those experiencing issues can contact the consumer protection hotline at 12315 to file complaints or reports, while suspected fraud cases should be referred to public security authorities 1.