2026国际冬季运动博览会在北京首钢园举办，汇聚了全球300余个品牌参展。1 同期发布的《2026中国冰雪产业发展研究报告》表明，2025年中国冰雪产业规模突破万亿元，其中冰雪装备市场规模达846.6亿元，同比增长34.79%。1 冰雪装备市场有望于2026年突破千亿元大关。1
在国产替代和国际扩张的双重驱动下，中国本土冰雪装备品牌正加速推向海外市场。1 北京中云天创科技的智能滑雪镜产品计划于今冬正式上市，采用的3D足部扫描仪精度可控制在0.1%左右。1 江苏巨匠电动车推出的电动浇冰车价格为进口产品的三分之一，具有明显的价格竞争力。1 这些自主研发产品已吸引欧美等多国关注，中国品牌已出口至俄罗斯、哈萨克斯坦、韩国、芬兰、西班牙、加拿大等国家。1
The 2026 International Winter Sports Expo, held at Beijing's Shougang Park, brought together over 300 global brands to showcase the booming Chinese ice and snow sector 1. According to the newly released 2026 China Ice and Snow Industry Development Research Report, the sector's market size exceeded one trillion yuan in 2025 1. Within this expanding landscape, the ice and snow equipment segment alone reached 846.6 billion yuan, marking a year-over-year growth of 34.79% 1.
Chinese manufacturers are simultaneously pursuing domestic substitution and international expansion. Emerging innovations include 3D foot-scanning technology with precision controlled to approximately 0.1%, and intelligent ski goggles developed by Beijing Zhongyun Tianchuang Technology, scheduled for market launch this winter 1. Jiangsu Jujiang's electric ice-resurfacing vehicles are priced at one-third of imported equivalents, reflecting cost competitiveness 1. Multiple homegrown brands have begun exporting to markets across Russia, Kazakhstan, South Korea, Finland, Spain, and Canada, signaling the sector's growing international reach 1.
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