澳大利亚政府本周向议会提交了新的科技监管法案，旨在让用户控制社交媒体上的推荐内容1。该法案的核心措施是强制社交媒体平台提供算法开关，允许用户仅查看已关注账号的内容，而非系统推荐1。除此之外，法案还纳入数字义务关怀条款，要求在线服务确保用户处于安全环境，违规最高罚款1亿澳元1。
通信部长安妮卡·韦尔斯表示，"数字义务关怀法案将责任从受害者转移到寻求从澳大利亚用户获利的大科技运营商"1。总理阿尔巴尼斯则强调，"这不是关于政府控制，而是关于给予人民控制"1。
澳大利亚此举并非国际首创。欧盟在2023年曾推出类似的算法控制措施，各平台虽然遵守了规定，但实施方式不佳导致用户采用率较低1。民调显示，近一半的澳大利亚人总体上会选择关闭算法推荐，但Z世代中有三分之二的人会保留推荐功能1。
Australia's government has submitted new technology regulation legislation to parliament this week that would compel social media platforms to provide users with an algorithm toggle, enabling them to disable personalized content recommendations 1. The proposed Digital Duty of Care Act represents a significant shift in how online services must operate within the country, placing accountability on technology companies rather than individual users 1.
The legislation establishes mandatory safety standards for digital platforms, with penalties reaching up to AUD 100 million for non-compliance 1. Communications Minister Anika Wells framed the reform as a transfer of responsibility, stating that the act will shift accountability "from victims to big tech operators seeking to profit from Australian users" 1. Prime Minister Anthony Albanese emphasized the measure's intent to empower individuals, remarking that "this is not about government control, but about giving people control" 1.
The proposal draws lessons from the European Union's 2023 attempt at similar algorithmic controls, where while platforms technically complied, their implementation proved ineffective and saw low user adoption rates 1. Australian surveys reveal differing attitudes toward algorithmic recommendations, with roughly two-thirds of Generation Z likely to retain personalized feeds, yet nearly half of Australian adults overall would choose to disable them 1.
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