深圳启动退役军人无偿献血品牌活动

深圳市退役军人事务局、卫生健康委员会10月15日联合启动"热血军魂耀鹏城"退役军人无偿献血品牌活动1，面向全市约30万退役军人开展全年常态化公益行动1。活动建立了市总队统筹、区队联动的志愿服务机制1，并设置专属荣誉徽章表彰累计献血10次以上的退役军人1。

启动仪式当天共120人成功献血，献血总量超4万毫升1。市卫生健康委表示"从保家卫国到守护生命，战场虽变，冲锋本色不改"1。市退役军人服务中心主任胡兵亚宣读倡议书，号召"以热血践初心，用奉献彰显军人担当"1。

Shenzhen's Bureau of Retired Military Affairs and Health Commission jointly launched the "Passionate Heart, Military Spirit Illuminates Pengcheng" blood donation brand initiative on October 15, targeting approximately 300,000 retired military personnel across the city 1. The campaign establishes a year-round, normalized public welfare operation with municipal coordination and district-level collaboration mechanisms 1.

During the launch ceremony held at Shenzhen Blood Center, 120 people successfully donated blood, with a total donation volume exceeding 40,000 milliliters 1. The initiative introduced exclusive honor badges to recognize retired military personnel who have donated blood at least 10 times cumulatively, with at least one donation in Shenzhen 1. More than 200 participants attended the launch event 1.

Municipal health officials framed the initiative as a continuation of military values, stating: "From defending the nation to protecting life, though the battlefield has changed, the spirit of charging forward remains unchanged" 1. Hu Bingya, director of the Municipal Retired Military Personnel Service Center, read an appeal calling on participants to "practice original intent through blood donation and demonstrate military personnel's commitment through contribution" 1.