批量"AI小海"虚拟人正精准收割中老年女性

新京报记者调查发现，短视频平台上出现了批量运营的AI生成虚拟少年形象"小海"，通过编造身世、卖惨博同情、高价带货等手段精准针对中老年女性消费者。1这类账号规模庞大、运营套路成熟，据10月15日的平台数据统计，"小海"话题的播放量已达6亿次。1记者实际测试发现，制作一条"小海"视频只需十几分钟，发布一小时内播放量就达300-530次，一天后超过4000次。1

运营者利用AI工具快速批量生成视频并自动发布，无需拍摄、露脸或剪辑。1据查证，福建账号"海海很努力"拥有2万粉丝、170条作品和43件商品，10月8日半天内更新了3条视频；辽宁账号"小海小海小海"有1.2万粉丝；河北账号"懂事的小海"则拥有4.1万粉丝。1这些账号通过虚拟亲属关系获得高额佣金返点，某品牌阿胶返佣达55%，紫苏籽油返佣52%，而平台带货链接标价99元，其他渠道售价仅六七十元。1运营者坦言"选对中老年赛道，一天赚两三千算是少的"。1

受害者中包括79岁的王红梅，她因虚拟人的邀请独自出行到山西，在火车上被乘警劝阻。1律师表示，谁控制、谁运营、谁获益，谁就应承担法律责任，这类行为涉嫌欺诈、虚假宣传和诈骗罪。1虽然按照2025年9月1日起施行的《人工智能生成合成内容标识办法》规定，AI生成内容应添加显式和隐式标识，但这些账号仍在大量收割老年消费者。1

Operators on short video platforms are mass-producing AI-generated virtual teenage characters to systematically exploit middle-aged and elderly women through fabricated personal stories, sympathy-seeking tactics, and high-markup product sales.1 Investigators found that these accounts use AI tools to rapidly generate videos and automatically publish them at scale, monetizing fake family relationships through inflated commission structures.1

The operation displays hallmarks of sophistication and reach. One account based in Fujian province, "Haihaihenuli," commands 20,000 followers across 170 videos and 43 product listings, uploading three videos within a single half-day period on October 8.1 A Liaoning province account named "Xiaohaixiaohaixiaohai" has 12,000 followers, while a Hebei account "Dongshuangdexiaohai" reaches 41,000 followers.1 By October 15, the "Xiaohai" hashtag had accumulated 600 million views across the platform.1 The merchandise markups are substantial: certain brands offer commission rates of 55 percent on donkey-hide gelatin and 52 percent on perilla seed oil, with promoted links priced at 99 yuan while the same products sell for 60 to 70 yuan elsewhere.1

The scheme has already caused real-world harm. A 79-year-old woman named Wang Hongmei was persuaded by a virtual character to travel alone to Shanxi province, where she was intercepted by a train conductor.1 Operators openly boast about profits, with one stating that earning 2,000 to 3,000 yuan daily is considered modest return, achieved without filming, showing their face, or editing content.1 Legal experts warn that those controlling and profiting from such operations face liability for fraud, false advertising, and potential fraud-related criminal charges.1 Journalist testing confirmed rapid viral potential: an experimental "Xiaohai" video generated in under fifteen minutes accumulated 300 to 530 views within an hour and surpassed 4,000 views within a day.1 The Artificial Intelligence Generated Synthetic Content Labeling Measures, effective September 1, 2025, mandates explicit and implicit labeling of AI-generated content, yet these accounts continue harvesting consumers at scale.1