保时捷在纽约发布了Mission S概念车，这是一款中置引擎跑车，在产品线中的定位高于911车型1。该车将作为常规生产车型推出，而非限量版1。
这一举措是保时捷"运动车工坊'35"战略的重要组成部分，该战略旨在帮助公司到2035年实现财务扭转1。保时捷董事长迈克尔·莱特斯表示，公司的终极目标是"进一步强化独特的运动车品牌，通过高利润率细分市场的新车型"1。战略强调"价值优于数量"的理念，着力于强化客户个性化并提高售价1。公司利润率从三年前的18%下降至去年的1%，目前已有所恢复，并以实现两位数利润率为目标1。
Porsche has introduced the Mission S concept vehicle in New York, a mid-engined sports car designed to sit above the iconic 911 in the company's lineup.1 The vehicle will be developed as a regular production model rather than a limited-edition release.1
The unveiling marks a central component of Porsche's strategic initiative to reverse its financial difficulties by 2035.1 Chairman Michael Leitschuh stated that the company is pursuing a "Sportwagenschmiede '35" strategy with the goal of achieving double-digit profit margins by that deadline, emphasizing a philosophy of "value over volume" and focusing on higher-margin market segments through new vehicle models featuring enhanced customer personalization.1 The automaker's profit margin had declined significantly from 18 percent three years prior to just 1 percent in the previous year, though some recovery has since occurred.1
评论
还没有评论，欢迎留下第一条。