世界卫生组织、联合国基金会和Illumination动画公司携手推出新冠疫情防护公益宣传视频1。该视频由《卑鄙的我》系列电影的角色格鲁和小黄人主演,由配音演员史蒂夫·卡雷尔配音,旨在传播保持社交距离、居家活动和相互关怀等健康行为信息1。这是Illumination首次与WHO、联合国基金会及COVID-19 Solidarity Response Fund合作制作公益宣传1。
公益宣传视频将被翻译成西班牙语、法语、葡萄牙语、阿拉伯语等多种语言,以实现全球覆盖1。WHO总干事谭德塞表示,该机构"很高兴与Illumination、史蒂夫·卡雷尔以及小黄人和格鲁合作,推广保持社交距离、保持活跃和联系、以及善待他人的重要性,以克服新冠疫情"1。联合国基金会主席兼首席执行官伊丽莎白·库森斯指出,"我们最强大的武器之一是善良"1。COVID-19 Solidarity Response Fund已筹集超过2亿美元用于全球抗疫工作1。
The World Health Organization, UN Foundation, and animation studio Illumination have partnered to create public service announcements featuring characters from the Despicable Me franchise to promote coronavirus prevention measures globally 1. The campaign marks the first time Illumination has collaborated with WHO, the UN Foundation, and the COVID-19 Solidarity Response Fund on such an initiative 1.
The videos, voiced by actor Steve Carell, feature the character Gru and the Minions delivering key health messages centered on three main behaviors: maintaining social distance, staying active at home, and showing care for others 1. WHO Director-General Tedros Adhanom Ghebreyesus stated, "WHO is delighted to partner with Illumination, Steve Carell, and the Minions and Gru to promote the importance of keeping a safe distance, staying active and connected, and being kind to one another to overcome the COVID-19 pandemic" 1. The materials will be localized into Spanish, French, Portuguese, Arabic, and other languages to reach diverse audiences 1.
The COVID-19 Solidarity Response Fund, through which the partnership is being coordinated, has already raised over $200 million to support global pandemic response efforts 1. Elizabeth Cousens, president and chief executive of the UN Foundation, emphasized the campaign's core message, saying, "One of our most powerful weapons is kindness" 1.
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