世界卫生组织针对烟草工业对青少年的营销策略采取行动，推出专门面向13-17岁学生的教育工具包 1。该工具包旨在揭露烟草工业的营销手段，并通过与社交媒体平台的合作进行宣传 1。
烟草工业对青少年群体的影响不容忽视。烟草工业每年投入超过90亿美元用于广告宣传 1，目前已有超过4000万名13-15岁的青少年开始使用烟草制品 1。数据表明，近九成吸烟者在18岁前已开始吸烟 1，而烟草制品每年导致800万人死亡 1。
为应对这一问题，WHO启动了#TobaccoExposed TikTok挑战，与Pinterest、Tinder、YouTube和TikTok等社交媒体平台建立合作 1。WHO呼吁各界采取措施，包括禁止烟草营销、学校拒绝烟草企业赞助、社交媒体平台禁止烟草广告等行动，以保护儿童和青少年免受烟草工业剥削 1。
The World Health Organization has introduced an educational toolkit designed for students aged 13 to 17 to expose the tobacco industry's marketing tactics aimed at young people.1 The initiative addresses a significant public health concern, as tobacco products claim approximately 8 million lives annually.1
The tobacco industry invests more than $9 billion per year in advertising and marketing efforts.1 Currently, over 40 million adolescents aged 13 to 15 have begun using tobacco products.1 Nearly 90 percent of smokers start smoking before age 18.1 To counter these trends, WHO is partnering with major social media platforms including TikTok, Pinterest, Tinder, and YouTube to restrict tobacco advertising and promote the #TobaccoExposed campaign.1 The organization is calling for comprehensive action, including bans on tobacco marketing, schools rejecting tobacco industry sponsorship, and social media platforms enforcing stricter prohibitions on tobacco advertisements.1
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