FIFA与世界卫生组织（WHO）宣布建立合作伙伴关系，计划在2021年2月4-11日举办的FIFA俱乐部世界杯期间发起公共宣传活动1。此次活动将在卡塔尔进行1，邀请参赛球队的明星球员和队长通过电视和体育场内消息，推广COVID-19疫苗、治疗方法和诊断工具的公平全球获取1。
宣传活动还将强调基础防疫措施的重要性，包括戴口罩、保持距离和手部卫生1。FIFA主席詹尼·因凡蒂诺表示："我们都必须在对抗冠状病毒的战斗中发挥自己的作用"1。WHO总干事谭德塞指出："公平是足球和所有其他体育运动的基础，在健康问题上也必须如此"1。
根据WHO提供的数据，ACT加速器计划在2021年面临260亿美元的融资缺口1。WHO警示称，如果政府不能确保发展中经济体获得公平的COVID-19疫苗，全球经济成本可能高达9.2万亿美元1。此次合作建立在双方早在2019年签署的为期四年合作协议基础之上，该协议旨在推进全球健康生活方式1。
FIFA and the World Health Organization have partnered to roll out a public awareness initiative during the FIFA Club World Cup, scheduled for February 4-11, 2021 in Qatar 1. The campaign will leverage star players and team captains from competing squads to advocate for fair global access to COVID-19 vaccines, treatments, and diagnostic tools through television broadcasts and stadium messaging 1. The initiative will also emphasize preventive measures including mask-wearing, physical distancing, and hand hygiene 1.
FIFA President Gianni Infantino underscored the organization's commitment, stating "We all have to play our part in the battle against the coronavirus" 1. WHO Director-General Tedros Adhanom Ghebreyesus emphasized the connection between sporting principles and health equity, noting "Fairness is the foundation of football and all other sports, and this also must be the same when it comes to health" 1. The collaboration builds on a four-year health partnership agreement signed between WHO and FIFA in 2019 1.
The campaign addresses urgent financing needs, with the ACT Accelerator program facing a funding gap of $26 billion in 2021 1. According to projections cited by the organizations, the global economic cost could reach $9.2 trillion if governments fail to ensure developing economies have equitable access to COVID-19 vaccines 1.
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