今年6月底,腾讯游戏员工迁往企鹅岛,南山科兴科学园随之释放办公面积约15万平方米,涉及C1、C2、C3和D1栋办公楼1。记者实地走访发现,园区内多家商业店铺已关闭,停车场空置情况增加,办公楼层人员明显减少1。其中一家店铺因人流量大幅下降已于6月底撤离,至今仍未重新租出1。外卖配送员的单量也随之下滑,从原来的70-80单降至50-60单或60-70单1。
为填补大厂搬离留下的空白,深圳南山区政府与园区联合推出了两个新项目1。游戏产业合作园总规模为5万平方米,面向年营收在2000万元至5亿元之间的游戏企业,已有5家成长型游戏企业入驻1。园区和政府共同提供支持政策,园区提供最高40%租金补贴,政府给予最高40%配套补贴,综合租金最低可降至50元/㎡1。此外,占地5000平方米的Gametopia游托邦初创空间也已启动,已吸引26家企业入驻,其中核心团队具有大厂背景的企业占比达65%1。
然而,产业转型仍面临挑战1。据统计,微信小游戏平台的开发者数量已突破50万,但八成以上为不足30人的中小型团队1。相比之下,这些中小团队所需的办公空间消耗量远低于互联网大厂,难以快速填满释放的15万平方米空间1。
Tencent Games relocated its workforce to Penguin Island in late June, vacating approximately 150,000 square meters of office space at Nanshan Kerui Science Park 1. The exodus affected buildings C1, C2, C3, and D1, leaving visible gaps across the complex 1. On-site observations revealed multiple shuttered commercial storefronts, increased parking lot vacancies, and noticeably fewer occupants in office corridors 1.
In response to the vacancy challenge, the local government and park management have partnered to launch two initiatives aimed at attracting gaming enterprises to fill the void 1. The Gaming Industry Cooperation Park spans 50,000 square meters and targets gaming companies with annual revenues between 20 million and 500 million yuan, offering combined rental subsidies of up to 40 percent from both the park and government, bringing the effective minimum rate to 50 yuan per square meter 1. Gametopia Startup Space, occupying 5,000 square meters, has already attracted 26 resident companies, with 65 percent of core team members drawn from major tech firms 1. The cooperation park itself has secured five established gaming enterprises as tenants 1.
However, the transition faces structural challenges rooted in market dynamics. The developer community for WeChat Mini Games has exceeded 500,000, with over 80 percent comprising small teams of fewer than 30 people 1. Such smaller operations consume far less office space than major internet corporations, limiting the absorption capacity for the vacated footprint 1. The impact on surrounding commerce has been immediate—delivery workers report order volumes dropping from 70–80 daily deliveries to 50–70, and at least one retail outlet closed in late June due to plummeting foot traffic 1.
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