IMSA赛车锦标赛观众增长创新高 推进粉丝互动与人才培养

IMSA WeatherTech赛车锦标赛因流媒体转播的助推，观众规模实现显著扩大。1去年该赛事的国内观众增长幅度超过三分之一，国际观众增长接近四分之一。1

IMSA主席John Doonan表示赛事发展前景广阔，称"我们才刚刚开始触及表面"。1为进一步吸引粉丝参与，赛事推出了开放式维护区和发车前网格游走等互动环节。1同时，IMSA还与ASE启动了机械师培训合作伙伴关系，并通过高中生培训项目扩大赛事在行业中的影响力。1

The IMSA WeatherTech Racing Championship has seen significant growth in its audience following increased streaming coverage and enhanced fan participation initiatives. Domestic viewership grew by more than one-third last year, while international audiences expanded by nearly one-quarter.1

IMSA leadership attributes this momentum to expanded fan interaction opportunities and outreach programs. According to IMSA President John Doonan, "I think we're just scratching the surface," indicating the organization views this expansion as an early phase of broader growth potential.1 The championship has implemented several engagement strategies, including open-access maintenance areas and pre-race grid walks that allow fans to interact more directly with teams and drivers.1

To further develop the sport's reach and professional infrastructure, IMSA has established a partnership with ASE to develop mechanic training programs, while also launching initiatives targeting high school students.1 These efforts underscore the organization's commitment to building long-term engagement across both casual fans and aspiring industry professionals.