英国酒吧在世界杯期间实现了显著的销售增长。根据支付提供商Dojo的数据,整个赛事期间酒吧销售额比正常水平高出16%1。英格兰队进入半决赛阶段,酒吧共销售了3000万品脱啤酒,带来了额外的1.5亿英镑销售收入1。其中,英格兰对墨西哥的凌晨比赛成为销售高峰,该场次的销售额几乎翻倍1。
尽管世界杯为酒吧业带来了这一显著提振,但英国酒吧行业整体形势仍面临挑战。英国最大连锁酒店集团Mitchels & Butlers在第三季度的销售持平1。与此同时,英国饭店销售在6月同比下降了0.7%1。为支持酒吧行业发展,Andy Burnham宣布该行业将获得1亿英镑的援助包,同时业税将削减20%1。
British pubs experienced a significant boost in revenue during the World Cup, with the tournament generating an additional £150 million in sales 1. This surge in takings corresponded to the sale of approximately 30 million pints of beer across the sector during England's run to the semi-finals 1. The early morning match between England and Mexico proved to be the peak sales period, with takings nearly doubling during this fixture 1.
Data from payment provider Dojo revealed that sales throughout the entire World Cup period ran 16 percent higher than normal 1. The performance exceeded results from Euro 2024, with industry representatives highlighting the benefits of weekday matches. Andy Burnham announced a £100 million support package for the pub industry, which included a 20 percent business rates reduction 1.
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