澳大利亚足球联盟（AFL）已要求其官方博彩合作伙伴Sportsbet立即停止在社交媒体上未经授权使用AI生成的球员形象内容1。Sportsbet曾发布多段视频，利用现役和前任AFL球星的虚拟形象发表电影、电视节目或演讲片段以应对真实赛事，这些内容已被删除1。被使用形象的运动员包括Lachie Neale、Will Ashcroft、Sam Mitchell和Alastair Clarkson1。
AFL球员工会认为此举违反了集体谈判协议中关于球员形象使用的条款1。球员工会总法务经理Alex Taverner声明："未经球员批准，不允许使用AI生成的球员形象"1。根据2023-2027年的集体谈判协议，Sportsbet在特定情况下可以使用球员形象和视频，但该协议未涉及AI生成内容的使用1。
澳大利亚联邦政府已立法禁止运动员在博彩广告中出现，新规则将于明年生效1。独立参议员David Pocock表示此案凸显了加强AI和博彩监管的必要性1。
The Australian Football League has instructed its official betting partner Sportsbet to cease publishing AI-generated content featuring players without authorization 1. Sportsbet had released several videos depicting current and former AFL stars in fabricated movie clips, television segments, and speeches, which have since been removed 1.
The dispute centers on violations of the collective bargaining agreement governing player image rights 1. According to Alex Taverner, general counsel for the AFL Players' Association, "AI-generated player likenesses cannot be used without player approval" 1. While the 2023-2027 collective bargaining agreement permits Sportsbet to utilize player images and footage under specific circumstances, it contains no provisions authorizing AI-generated content 1. The athletes whose likenesses were used without consent include Lachie Neale, Will Ashcroft, Sam Mitchell, and Alastair Clarkson 1.
The incident coincides with broader regulatory developments in Australia, where federal legislation prohibiting athletes from appearing in gambling advertisements will take effect next year 1. Independent Senator David Pocock has pointed to this case as evidence that stricter governance frameworks for artificial intelligence and sports betting are necessary 1.
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