一些短视频博主正以"进山娶媳妇"为名义开展跨省婚姻中介服务。南方周末记者检索到6个宣称提供此类服务的账号，其中4个IP属地为山东，2个为安徽1。这些中介服务承诺能在3-7天内为男性客户配对山区女性并领证1，以"保证领证""包办婚姻"为卖点吸引客户1。客服人员解释称，所谓"山里的女嘉宾"主要是"接触不到好资源、彩礼比较低、要求比较低"的女性1。
博主们采用多种话术推介服务，包括"带队进山""不成功不收费"以及"彩礼分期"等承诺1。账号"理想哥"曾在直播中介绍，男方可"花个几万"与女方及其父母见面后直接领证1。这类服务描绘出的女性群体以及快速配对、即时领证的承诺，可能触犯公序良俗1。目前，包括"速婚找老丁"在内的部分账号已被平台封禁1。
Investigators have uncovered a troubling trend of short video content creators operating cross-provincial marriage intermediary services under the guise of "marrying a wife from the mountains."1 At least six accounts promoting this service were identified, with four based in Shandong Province and two in Anhui Province.1
These intermediaries market their services with aggressive guarantees, promising clients they can be matched with rural women and obtain marriage certificates within three to seven days.1 Marketing tactics employed by service representatives include phrases such as "guaranteed marriage registration," "no fee if unsuccessful," and "installment payment options for bride prices."1 One account operator identified as "Ideal Brother" described the new business model in a livestream, stating that men could "spend a few tens of thousands of yuan" to meet prospective partners and their families before obtaining marriage licenses.1
The brokers deliberately target women they characterize as having limited access to resources and low expectations, portraying them as seeking men with minimal bride price requirements.1 Customer service representatives explained that the "women from the mountains" featured in their services are primarily those "unable to access better opportunities, with lower bride price expectations and fewer demands."1 Some of these accounts have already faced platform enforcement action, with accounts such as "Speed Marriage Find Lao Ding" being suspended.1 The practices raise serious concerns about potential violations of public morality and ethical standards in matrimonial services.1
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