根据数码博主爆料，华为正规划一场大规模的产品线扩张。1该公司计划推出畅享100系列手机、多个子品牌、Air产品线，以及搭载麒麟7、8、9系芯片的多款设备。1这一策略旨在覆盖从旗舰到入门的全价格段市场。
华为的回归步伐已在加速推进。19月初，华为发布了Mate 90系列旗舰机型和搭载麒麟9050 Pro芯片的Mate XT 2三折叠手机。1此外，华为还在筹划推出一个线上性价比品牌，最快将于11月落地，并已申请注册"星芒"商标用于笔记本电脑、手机等产品。1
自2023年Mate 60系列上架以来，华为手机业务持续升温。1华为董事长何刚于今年3月官宣了手机业务的全面回归计划。1在其巅峰时期，2019年华为净利润达627亿元，智能手机发货量超过2.4亿台。1
Huawei is preparing a sweeping comeback to the smartphone market with an expanded product portfolio spanning multiple price segments, according to leaks from tech blogger @Digital Chatroom.1 The company plans to launch a sub-brand, the Enjoy 100 series handsets, an Air product line, and processors from the Kirin 7, 8, and 9 chip families.1
The tech giant has already made significant strides this year in reclaiming market share. Huawei unveiled the Mate 90 series in early September, followed shortly by the Mate XT 2, its tri-foldable flagship device powered by the Kirin 9050 Pro processor.1 Additionally, Huawei has filed trademark applications for "Star Radiance," covering products including laptops and smartphones, with an online value-oriented sub-brand expected to launch as early as November.1
This aggressive expansion marks a dramatic resurgence for a company that saw its smartphone business peak between 2019 and 2020, when Huawei generated net profits of 62.7 billion yuan and shipped over 240 million smartphones.1 The formal return began in 2023 with the Mate 60 series launch, and in March 2024, Huawei executive He Gang publicly announced the brand's full-scale re-entry into the smartphone sector.1
评论
还没有评论，欢迎留下第一条。