中国网购平台冲击香港零售业

香港居民日益倾向于在中国网购平台消费，从中国跨境电商出口至香港的商品总值呈现快速增长。2025年，这一数值达到人民币469亿元，相当于香港同年零售销售总值的14.4%1。

低值简易通关商品的出口增长尤为显著，从2019年的55亿元增至2025年的468.65亿元，增幅超过7倍1。在日用品、衣履、家具、化妆品及电器等港人较常购买的商品中，这类跨境电商商品的占比从2019年的2.7%上升到2025年的25.1%，本地零售商可能面临高达四分之一的业绩流失1。

Hong Kong residents are increasingly turning to Chinese e-commerce platforms for purchases, a trend reflected in surging cross-border trade flows. The total value of goods exported from China to Hong Kong through cross-border e-commerce reached 46.9 billion yuan in 2025, equivalent to 14.4% of Hong Kong's total retail sales in that year 1. Low-value goods subject to simplified customs clearance procedures showed particularly sharp growth from 5.5 billion yuan in 2019 to 468.65 billion yuan in 2025—an increase exceeding 700% 1.

Among frequently purchased product categories including daily necessities, apparel, furniture, cosmetics, and electronics, the share of goods supplied through cross-border channels grew from 2.7% in 2019 to 25.1% in 2025 1. For local retailers specializing in these categories, the shift could result in revenue losses of up to one-quarter of their business 1.