越来越多台湾民众被中国医美机构的宣传所吸引，前往上海接受医美手术1。上海医美在价格上具有竞争力，顶尖主任级医生进行眼睛、鼻子等手术的收费约为人民币1至2万元1。然而，一名上海医美医师指出，宣传营销在这一产业中的重要性远超医疗技术本身，称"宣传比较重要，美感技术拉不出太大差距"1。
该医师强调，赴上海进行医美手术存在多重隐患1。消费者面临的风险包括资讯不对称、难以确认实际手术医生的真实身份、"飞刀医生"手术后难以追踪，以及医疗材料信息不透明等问题1。虽然官方对医疗宣传进行严格管控，但这些监管在Instagram等境外社群媒体平台上难以发挥作用1。医师建议消费者在接受手术前务必确认医生的具体名字与资格，可通过网络查证名医信息，同时对仲介机构或自媒体的介绍保持谨慎态度1。
Growing numbers of Taiwanese are being drawn to Shanghai for cosmetic procedures, attracted by marketing campaigns from Chinese aesthetic medicine clinics. A Shanghai cosmetic surgeon highlighted the financial appeal of the market, noting that top-tier physicians in the city charge approximately 10,000 to 20,000 Chinese yuan (roughly 47,000 to 95,000 New Taiwan dollars) for procedures such as eye and nose surgery.1
However, the physician cautioned that significant risks accompany these cost advantages. According to the doctor, "marketing is more important" than aesthetic skill gaps.1 Information asymmetries present a major concern, as patients frequently cannot verify the actual credentials or identity of the surgeon performing their procedure.1 Additional hazards include difficulty locating "flying doctors"—physicians who operate across multiple facilities—after surgery, and a lack of transparency regarding materials and products used during operations.1
The regulatory environment further complicates consumer protection. While Chinese authorities strictly monitor medical advertising within the country, they lack jurisdiction over overseas social media platforms such as Instagram, where much of the promotion occurs.1 The Shanghai physician recommended that prospective patients take several precautions: obtain the surgeon's full name and qualifications, verify credentials through online searches, and exercise particular caution when evaluating recommendations from intermediaries and social media influencers.1
评论
还没有评论，欢迎留下第一条。