英国消费者正在将万圣节从单晚的庆祝活动扩展为持续一个月的"万圣节圣诞"(Halloweenmas)盛事。1这一趋势带动了节日装饰品销售的显著增长。在线批发平台Faire的数据显示，过去四年万圣节产品销售增长超过500%，从2021年的425件增至2025年的2,632件。1其中树、花环和装饰品的销售增速最为迅猛。同时，英国预算零售商Wilko报告称，9月人工圣诞树的销售较去年同期上升200%。1
这一消费热潮背后存在明显的代际特征。16至34岁的年轻英国人在化妆品、服装和装饰品购买中表现最为突出，其中40%的万圣节购买者通过社交媒体平台直接采购产品。1零售商们也感受到了这股热浪——The Box Party的运营者Libby Ewart表示，今年采购的库存增加了40%。1Faire英国总经理Charlotte Broadbent指出："传统的单夜庆祝已演变为镜像圣诞传统的月度活动，但期望值较低。"1这意味着消费者虽然延长了万圣节的庆祝周期，但在投入程度上仍有所保留。
British consumers are transforming the traditional one-night Halloween celebration into an extended month-long festivity dubbed "Halloweenmas," complete with spooky versions of Christmas traditions.1 According to data from online wholesale platform Faire, Halloween product sales have surged by over 500 percent in the past four years, with trees, wreaths, and decorations experiencing the fastest growth.1 Budget retailer Wilko reported that artificial tree sales in September increased by 200 percent compared to the previous year.1
The expansion of Halloween celebrations reflects shifts in consumer behavior, particularly among younger demographics.1 Consumers aged 16 to 34 in the UK are driving purchases across cosmetics, clothing, and decorative items.1 Social media has become a significant shopping channel, with 40 percent of Halloween purchasers buying products directly through social platforms.1 Libby Ewart, who operates The Box Party, noted that inventory purchased this year increased by 40 percent.1 Charlotte Broadbent, Faire's UK general manager, observed that "the traditional single-night celebration has evolved into a month-long event mirroring Christmas traditions, though with lower expectations."1
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