工业和信息化部等四部门于2024年10月10日联合发布汽车产品创新设计和研发测试管理通知征求意见稿1。通知明确规定，汽车生产企业不得进行虚假、夸大或引人误解的宣传，不得使用违反道路交通法规的场景来宣传产品功能，不得诱导驾驶人忽视安全驾驶责任1。
通知要求企业压实产品质量安全责任，规范营销宣传行为1。企业应编制简洁易懂的使用说明书和用户培训材料，完整准确告知消费者产品的使用方式、功能边界和应急处置方法1。同时企业需提供质量担保和售后服务，鼓励购买产品责任险1。此外，企业应主动调查安全事件，记录相关关键数据，在公安机关交通事故调查时及时提供数据和技术协助1。
Four government departments, led by the Ministry of Industry and Information Technology, released a draft notice on October 10, 2024, establishing strict requirements for automotive manufacturers regarding product marketing and safety responsibilities 1. The guidelines explicitly prohibit automakers from engaging in false, exaggerated, or misleading advertising, as well as from inducing drivers to disregard safe driving practices 1.
The notice mandates that manufacturers must clearly communicate product capabilities and limitations to consumers through concise and comprehensible user manuals and training materials, including detailed information on proper product usage, functional boundaries, and emergency response procedures 1. Additionally, companies are required to provide quality guarantees and after-sales services, with encouragement to purchase product liability insurance 1. The regulations also establish obligations for manufacturers to investigate safety incidents independently, maintain records of critical data, and provide timely technical assistance and data to traffic authorities during accident investigations 1.
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