中国"十一"长假国内旅游消费跌至4年新低

中国今年十一长假期间的国内旅游消费出现明显下滑。1每人每趟平均消费为893.92元人民币，较去年同期下降1.9%，创造了4年来的最低纪录。1相比之下，2024年同期为916.1元，而2022年疫情期间为680.6元。1

国内旅游业的低迷从酒店数据中也可见一斑。110月1日至5日期间，国内饭店每间房间平均营收年降0.5%，房价同比下降约2%。1

尽管国内旅游消费不振，民众的出国旅游热情却在上升。1根据携程集团数据，预订海外酒店住宿至少7晚的订单年增123%，多目的地行程预订量年增84%。1

分析人士指出，这种现象反映了中国消费者虽然保持强烈的消费意愿，但对收入及就业前景存在顾虑，信心不足。1今年十一长假由10月1日至7日，民众可利用中秋节假期实现"请3天休13天"的长假安排。1

Domestic tourism consumption during China's October Golden Week holiday has hit its lowest level in four years, with per-capita spending declining 1.9 percent year-over-year to 893.92 yuan per trip 1. This marks a significant downturn compared to the previous year's 916.1 yuan, though it remains well above the 680.6 yuan recorded during the pandemic-affected 2022 holiday period 1.

The weakness in domestic travel reflects broader softness in the hospitality sector. From October 1 to 5, hotels reported an average revenue decline of 0.5 percent per room year-over-year, with room rates falling approximately 2 percent during the same period 1. Meanwhile, outbound tourism showed markedly different momentum: Ctrip data revealed that bookings for overseas hotel stays of at least seven nights surged 123 percent year-over-year, while multi-destination itineraries saw bookings climb 84 percent 1. The extended holiday period—running from October 1 to 7 and allowing travelers to combine the Mid-Autumn Festival with three additional days off to create 13 days of vacation—appeared to channel more leisure spending toward international destinations 1. Analysts attributed the divergence to strong consumer purchasing intent coupled with weak confidence, as Chinese consumers express uncertainty about income prospects and employment outlook 1.