市场监管总局10月10日发布公告，附条件批准分众传媒收购新潮传媒股权案 1。这是我国广告业领域首起以附加限制性条件批准的经营者集中案件 1。
监管部门认为该交易对电梯媒体广告市场可能具有排除、限制竞争效果 1，为此要求双方作出六项限制性承诺 1。这些承诺包括继续履行现有客户合同、保持服务水平、公平无歧视提供服务、放弃独家条款权利以及完善反垄断合规制度。其中，年度实际成交价不得超过生效日前二十四个月的对应城市实际成交价 1。
The State Administration for Market Regulation announced on October 10 its conditional approval of Focusing Media's acquisition of New Trend Media equity, marking the first case in China's advertising industry where an operator concentration transaction has been approved subject to restrictive conditions.1
The regulator determined that the transaction could have competitive exclusionary or restrictive effects on the domestic elevator media advertising market.1 To address these concerns, the two companies were required to commit to six restrictive measures: continuing to fulfill existing customer contracts, maintaining service quality, ensuring that annual actual transaction prices do not exceed the corresponding city's actual transaction prices from the preceding twenty-four months, providing services fairly and without discrimination or refusal, relinquishing exclusive arrangement rights, and improving antitrust compliance systems.1
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