香港电视广播有限公司正式更名为"无线集团有限公司"，中文名称随之调整，英文名称也从"Television Broadcasts Limited"改为"TVB Limited"1。这家成立于1965年、1967年启播的电视台进行了重大的品牌升级。
行政主席许涛表示，此次更名反映了公司过去5年改革的成果1。他强调"我们不单是一间电视台，而是一间跨媒体娱乐集团"1，说明TVB已从单一电视机构转变为多元化运营模式。公司未来的业务拓展方向包括开拓大湾区市场、实现内容多元化、应用AI技术、开发IP衍生产品、推出授权商品、打造沉浸式体验以及布局文旅场景1。
Hong Kong's Television Broadcasts Limited has announced its official rebranding as Wireless Group Limited, marking a strategic shift in its corporate identity and business direction 1. The company's Chinese name has been changed from "Dianshi Guangbo Youxian Gongsi" to "Wuxian Jituan Youxian Gongsi," while its English name now reads "TVB Limited" instead of "Television Broadcasts Limited" 1.
The rebrand reflects the company's evolution over the past five years of transformation, according to Executive Chairman Xu Tao 1. "We are not merely a television station, but a cross-media entertainment group," Xu stated, signaling the organization's expansion beyond its traditional broadcasting roots into a diversified portfolio 1. The company plans to broaden its operations into the Greater Bay Area while incorporating content diversification, artificial intelligence technology, intellectual property derivatives, licensed merchandise, immersive experiences, and cultural tourism ventures 1. The broadcaster, which was established in 1965 and began operations in 1967, seeks to capitalize on its long-standing presence in Hong Kong's media landscape through this organizational repositioning 1.
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