中国创立的快时尚零售商Shein去年在英国市场表现强劲，销售额增长26%至25.8亿英镑，超越英国本土竞争对手Asos 1。公司税前利润同期上升18%至4520万英镑，员工数从91人增至113人 1。Shein还向英国纳税部门支付1120万英镑税款，较前一年的960万英镑有所增加 1。
Shein的英国业务扩张建立在其独特的商业模式基础之上：通过关税豁免规则从中国工厂向英国消费者直邮低价服装 1。然而这一优势面临日益增长的监管压力。美国去年撤销了低于800美元中国商品的豁免政策，欧盟从7月起用3欧元关税替代150欧元豁免 1。英国前财政大臣Rachel Reeves已承诺到2028年取消该规则 1。尽管Shein去年在香港上市、估值196亿英镑 1，其集团第一季度利润却大幅下降67%至1.73亿英镑，公司归咎于油价上升和伊朗战争导致的运费增加 1。
Chinese-founded fast-fashion retailer Shein has surpassed British competitor Asos in the UK market, with sales rising 26% to £2.58 billion in its latest financial year 1. The company's pre-tax profit increased 18% to £45.2 million over the same period 1. Shein's rapid growth has been underpinned by its business model of direct-shipping low-cost clothing from Chinese factories to UK consumers using tariff exemption rules known as de minimis, which currently apply to items valued at £135 or below 1.
The company's financial performance comes as it faces mounting regulatory pressure across major markets. The United States eliminated tariff exemptions for Chinese goods below $800 last year, while the European Union replaced its €150 exemption with a €3 tariff from July onwards 1. UK former Chancellor Rachel Reeves has pledged to scrap the de minimis exemption by 2028 1. Despite these headwinds, Shein expanded its UK workforce from 91 to 113 employees and increased tax payments from £9.6 million to £11.2 million 1.
Shein, founded by Chris Xu, listed on the Hong Kong stock exchange with a valuation of £19.6 billion ($26 billion) 1. However, the company's broader profitability has faced recent challenges, with group first-quarter profit falling 67% to £173 million, attributed to rising fuel costs and increased shipping expenses due to tensions in the region 1.
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