柬埔寨旅游部宣布将在驻华使馆派驻旅游专员,以加强两国旅游合作并吸引中国游客1。这一举措反映出柬埔寨在国际客源大幅萎缩背景下的应对努力。今年1月至8月,柬埔寨国际游客总数为225万人次,同比下降44.4%1。其中中国游客58.8万人次,虽然同比下降25%,但仍保持最大客源国地位1。越南游客58.57万人次,同比下降27.6%;美国游客12.98万人次,同比下降7.3%1。
旅游市场衰退的幅度在不同国家呈现巨大差异。泰国游客的跌幅尤其严重,从96.24万人次骤降至4.78万人次,同比下降95%1。国际机构已将旅游业疲软列为拖累柬埔寨经济增长的主要原因,世界银行、亚洲开发银行、国际货币基金组织等机构相继下调了柬埔寨2026年经济增长预期1。面对这一困境,柬埔寨政府正启动综合干预计划应对旅游业挑战1。
Cambodia's Ministry of Tourism announced plans to station tourism specialists at its embassy in China to strengthen bilateral tourism cooperation and attract Chinese visitors.1 From January to August of this year, the country experienced a dramatic 44.4% decline in international tourist arrivals, dropping to 2.25 million visitors compared to the same period last year.1 Chinese tourists remained the largest source market with 588,000 arrivals, though this represented a 25% decrease year-over-year.1
Beyond the Chinese market, Cambodia saw significant declines across other key tourism sources. Vietnamese visitors fell 27.6% to 585,700, while American tourists decreased 7.3% to 129,800.1 Most strikingly, Thai tourists plummeted 95%, declining from 962,400 to just 47,800 visitors.1 International institutions including the World Bank, Asian Development Bank, and International Monetary Fund have attributed the tourism sector's weakness as a primary drag on Cambodia's economic growth and have downwardly revised the country's 2026 economic growth projections accordingly.1 In response, the government is implementing comprehensive intervention measures to address these mounting challenges to the tourism industry.1
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