亚马逊宣布逐步淘汰Fire平板电脑产品线，转向全新的Alexa平板系列17。亚马逊消费电子负责人Panos Panay表示，Fire平板系列"未能给客户提供他们所要求的东西"1。新产品线将搭载原生Android系统，并支持Google Play商店，而旧款Fire平板仅运行定制的Fire OS系统，用户只能通过浏览器访问Gmail、Google Calendar、YouTube和Google Drive等服务1。
新的Alexa平板采用Google认证的完整Android设备架构，集成MediaTek 8189处理器和一体成型铝制机身设计4。产品线包括Alexa Tablet 8，定价230美元起，以及Alexa Tablet 11，定价330美元4。此外，亚马逊还推出了针对高端市场的Alexa Tablet 12 Pro，定价不足苹果iPad Pro价格的一半，同时推出面向儿童的专用平板36。这一转变标志着亚马逊从自有Fire OS系统向开放Android平台的战略调整，新平板产品直接对标苹果iPad高端市场25。
Amazon is discontinuing its Fire Tablet brand and replacing it with a new line of Alexa Tablets running native Android and featuring Google Play Store access 17. The shift marks a significant strategic departure from the company's previous approach of relying on customized Fire OS and its own app marketplace. According to Panos Panay, Amazon's head of consumer electronics, the Fire Tablet line "was not giving customers what they were asking for" 1.
The new Alexa Tablets are positioned as premium devices targeting the high-end tablet market to compete directly with Apple's iPad 235. The lineup includes the Alexa Tablet 8 starting at $230 and the Alexa Tablet 11 at $330 4, with pricing significantly below comparable iPad Pro models 3. These devices feature MediaTek 8189 processors, 16:10 display aspect ratios, and unibody aluminum construction 4. The tablets also include integrated Alexa+ functionality 27 and will offer children-specific models 6.
By transitioning to certified Android devices with full Google Play Store integration, Amazon is moving away from its proprietary ecosystem 4. The previous Fire Tablets limited access to Google services such as Gmail, Google Calendar, YouTube, and Google Drive to web browsers only, as official Google applications were unavailable in Amazon's app store 1. Amazon shut down its own app store last year, accelerating this strategic realignment 4.
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