亚马逊推出Alexa平板电脑产品线，向高端市场进军

亚马逊推出全新Alexa平板电脑产品线，标志着其15年来首次改变平板产品的品牌命名策略，从Fire品牌转向Alexa品牌1。新产品线采用更高的定价策略，同时公司停止销售预算型Fire平板电脑3。

Alexa Tablet 12 Pro作为新系列的旗舰产品，定价为499美元2，搭载MediaTek Dimensity 8400处理器和8GB或12GB内存配置2，并配备全新哑光显示屏2。与以往Fire平板不同，新款Alexa平板运行完整版Android系统，用户可访问Google Play应用商店1。

新产品线旨在将Alexa Plus整合到用户的计算生活中心1，提供优秀的平板体验，并预装亚马逊应用程序，包括Prime Video和购物快速访问功能1。

Amazon has overhauled its tablet strategy by discontinuing its budget-focused Fire tablets and launching a new Alexa tablet product line positioned to compete in the premium market 34. The shift marks the company's first major rebranding of its tablet offerings in 15 years, moving away from the Fire brand to emphasize Alexa integration 1.

The new Alexa tablets run full Android operating systems with access to Google Play, a significant departure from previous Fire tablets 12. The flagship model, the Alexa Tablet 12 Pro, is priced at $499 and features a MediaTek Dimensity 8400 processor paired with either 8GB or 12GB of RAM 2. The device notably includes a new matte display design 23. These tablets are designed to integrate Alexa Plus into users' computing lives while delivering a premium tablet experience 1, with pre-installed Amazon applications including quick access to Prime Video and shopping features 1.