短剧已成为全球增长最迅速的娱乐形式之一。12024年，中国短剧产业收入达70亿美元，首次超过国内电影票房。1在美国市场，2025年的调查显示约45%的消费者已经熟悉这种短剧或微剧集形式。1
生成式AI正在加速短剧的制作与传播。1中国各大平台每天发布数百部由AI创作的微剧集，其中一些作品如《山海镜花》等获得了数千万次的观看。1这些微剧集通常单集时长约1分钟，以竖屏形式播放，单季可能跨越数十集。1
研究表明，短剧的内容设计本身就强化了观看成瘾性。1推荐系统通过追踪用户的完成度、重放、分享等多个信号来优化内容推荐，而约1分钟的单集时长、精心设置的悬念结尾等结构特点进一步加强了这种效应。1随着AI技术的应用深化，这些成瘾机制可能会变得更加精准和难以抵抗。1
The short-form drama market is experiencing rapid worldwide expansion, with China's microdrama industry generating $7 billion in revenue during 2024—marking the first time the sector surpassed domestic box office earnings in the country 1. Generative AI is significantly accelerating production across platforms, with Chinese streaming services releasing hundreds of AI-generated microdramas daily 1.
The format has gained considerable consumer awareness, with approximately 45% of surveyed Americans in 2025 reporting familiarity with short-form dramas or microdramas 1. These episodes typically run about one minute in length, are designed for vertical-screen viewing, and often span multiple dozens of installments per season 1. Some AI-generated productions have achieved substantial viewership; for instance, titles like "Shan Hai Jing Hua" have garnered tens of millions of views 1.
Research indicates that the structural design of microdramas—including their brief episode length, cliffhanger endings, and algorithmic recommendation systems—reinforces compulsive viewing behavior 1. Recommendation algorithms track completion rates, replays, and sharing signals to optimize content suggestions for individual users 1. As generative AI continues to streamline production workflows, these engagement-maximizing mechanisms may intensify further, potentially making it increasingly challenging for viewers to disengage from the format 1.
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