Mumsnet论坛上出现了一份标题为"AIBU Response Schema v.1.0"的AI提示词，内含用于生成论坛风格回复的详细指令，引发用户对平台真实性的担忧1。该事件曝光后，Mumsnet创始人Justine Roberts最初将其归咎于标题建议工具的故障，随后澄清称这份提示词源自公司系统中与OpenAI的交互1。
Roberts强调，"Mumsnet works because the people on it are real"，并明确指出"We don't use AI to write threads or replies on Mumsnet"1。根据公司年度报告，Mumsnet实际应用AI的范围限于编码、广告运营、对话分析和标记问题帖子等后台功能1。然而，这一声明未能完全消除用户顾虑，反映出平台用户对其真实性和透明度的深层焦虑1。此外，Mumsnet在2025年月度独立用户数下降了19%，至610万人1。
Mumsnet faced scrutiny over artificial intelligence use after a detailed AI prompt titled "AIBU Response Schema v.1.0" appeared in a user reply on the message board, sparking concerns about content authenticity 1. The prompt contained specific instructions for generating responses in the style of forum discussions, prompting founder Justine Roberts to clarify the company's position on AI deployment 1.
Roberts initially attributed the incident to a malfunction in a headline suggestion tool before providing further context 1. She subsequently confirmed that the prompt stemmed from interactions within Mumsnet's systems involving OpenAI, but emphasized that the company does not use artificial intelligence to write threads or replies on the platform 1. "Mumsnet works because the people on it are real," Roberts stated 1. The company's actual applications of AI technology include coding, advertising operations, conversation analysis, and flagging problematic posts 1.
The controversy reflects broader user anxiety about platform authenticity and transparency 1. According to Mumsnet's annual report, the company is embedding AI tools to improve productivity and enhance user experience 1. Monthly independent user numbers declined by 19 percent to 6.1 million in 2025 1.
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