中国六大旅游平台发布的十一假期消费分析报告表明，今年国内旅游出游型态发生了明显变化1。受"请3休13"拼假政策影响，长线旅游需求大幅增长，游客的旅游方式和消费习惯出现了显著转变1。
美团数据显示，800公里以上长线游订单同比增长25%，其中31%的用户选择在单个目的地停留3天及以上，飞店连住订单量同比增长31%1。携程平台上，国内包车游订单同比增长近8成，包团订制游同比增长逾5成，云南、新疆、甘肃等地的包车游订单增幅更是超过1.5倍1。
年轻游客正在转向小县城的深度慢旅模式1。去哪儿的数据显示，2000公里以上长途航线预订量同比增长逾4成，县域游客中超过半数打卡两座以上小城，平均游玩时长达5天1。飞猪平台上，自然风光和村寨类产品预订量同比增长逾40%，古村类产品预订数同比增长90%，非遗手作体验预订量的同比增长率翻倍1。
这反映出游客在地消费支出已经超过交通费，越来越愿意为非遗等独特体验付费1。
Six major Chinese travel platforms have released consumer analysis reports for the National Day holiday period, revealing significant changes in how travelers plan and spend during extended breaks.1 The shift reflects the impact of the "take 3 days off to enjoy 13 days" strategy, which allows visitors to combine vacation days with the official holiday for longer getaways.1
Long-distance travel has emerged as the dominant trend, with platforms reporting substantial year-on-year growth in extended journeys. Meituan recorded a 25% increase in bookings for routes exceeding 800 kilometers, while 31% of its users now stay at a single destination for three or more days, with multi-night hotel reservations growing 31% year-over-year.1 Ctrip reported an approximately 80% surge in domestic private car rental orders and over 50% growth in customized group tour bookings, with routes to Yunnan, Xinjiang, and Gansu experiencing more than 1.5 times growth in car rental demand.1 Qunar saw bookings for flights over 2,000 kilometers increase by more than 40%, while more than half of small-town travelers visit multiple lesser-known cities, spending an average of five days on their trips.1
This shift reflects changing vacation priorities, with travelers increasingly opting for immersive, slower-paced experiences in smaller cities rather than traditional quick-visit tourism.1 Local consumption expenditures now exceed transportation costs, indicating a preference for deeper engagement with destinations.1 Fliggy reported over 40% growth in bookings for natural scenery and village-themed products, 90% growth in ancient village experiences, and doubling year-over-year growth in intangible heritage handicraft experiences, demonstrating visitors' willingness to pay for unique cultural offerings.1
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