长春2027第33届世界大学生冬季运动会组委会于开幕倒计时100天之际，正式发布了大会火炬、奖牌、推广曲和官方制服。1火炬命名为"吉翔"，高711毫米，呼应长春最高海拔，采用耐高温合金和碳纤维复合材料制成。1奖牌命名为"吉梦"，核心创意为"永恒中国情——带得走的长春记忆"，背面以"华夏第一玉鸟"为设计元素，并镶嵌吉林松花石。1
奖牌内置NFC芯片，使用者可通过手机轻触奖牌查看颁奖荣耀瞬间、长春四季风光等数字资料。1同步发布的还包括推广曲《闪耀冬日》和《我们在长春相遇》，以及六大系列官方制服。1
The organizing committee of the 2027 Changchun Winter Universiade officially launched its torch and medal designs on October 7, marking the 100-day countdown to the 33rd World University Winter Sports Games 1. The torch, named "Ji Xiang," stands 711 millimeters tall, a measurement that corresponds to Changchun's highest elevation 1. Constructed from heat-resistant alloy and carbon fiber composite materials, the torch is engineered to withstand the demands of the relay 1.
The medal design, titled "Ji Meng," carries the core concept of "Eternal Chinese Spirit—A Portable Memory of Changchun" 1. The reverse side features the "First Bird of Chinese Civilization" as its central design element, embellished with Songhua stone from Jilin province 1. A distinctive feature embedded within each medal is an NFC chip that allows recipients to access digital content by tapping it with a mobile device, including footage of the award ceremony moments and seasonal views of Changchun 1. Alongside the medal and torch releases, two promotional songs—"Shining Winter Day" and "We Meet in Changchun"—and six series of official uniforms were simultaneously unveiled 1.
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