O2电信公司与美国Anschutz娱乐集团达成历史性合作，将以2亿英镑的价格保留伦敦O2竞技场未来10年的冠名权，协议期限至2038年1。这笔交易相比现有协议增长近50%，年均支付约2000万英镑，被视为英国历史上最大的冠名权续约1。
O2竞技场近期业绩强劲，为续约奠定了基础1。该场馆在2025年财政年度实现历史最佳成绩，全年举办239场演出，税前利润增长18%至7650万英镑，收入同比增长14%达1.486亿英镑1。场馆每年吸引约250万主场馆访客和750万其他场馆访客1。O2优先购票计划年售票量超过170万张，较前一时期增加50%1。
O2 has signed a record £200 million agreement with American entertainment company Anschutz Entertainment Group to maintain naming rights to London's O2 Arena for the next decade through 2038 1. The deal represents a nearly 50 percent increase from the previous agreement, with O2 paying approximately £20 million annually 1. This marks the largest naming rights renewal in British history 1.
The agreement reflects the venue's robust performance. The O2 Arena achieved record results in its 2025 financial year, with pre-tax profit climbing 18 percent to £76.5 million and revenue rising 14 percent to £148.6 million 1. The venue hosted 239 performances throughout the year 1. Paul Samuels, president of global partnerships for AEG International, noted that "we delivered 239 events last year" 1. The arena attracted 2.5 million visitors to its main hall and an additional 7.5 million to its other facilities 1. Gareth Griffiths, Virgin Media O2's sponsorship director, described the deal as "a massive investment success for the brand" 1. O2's priority ticket scheme sold more than 1.7 million tickets annually, with availability expanding by 50 percent 1. The venue will distribute £27.5 million in annual dividends 1.
评论
还没有评论，欢迎留下第一条。