2025年5月10日,《婚姻登记条例》正式施行,实现婚姻登记"全国通办"。1随后,目的地婚礼在中国各地兴起,成为新兴产业形式。1云南丽江凭借政策支持和便利条件,吸引大量新人前来,将领证、婚礼、蜜月等环节集中在同一座城市完成。1
丽江的目的地婚礼市场已发展成为重要产业。1每天约有200对新人来到玉龙雪山进行婚纱旅拍,其中90%来自省外。1产业规模已超过11亿元,相关商家不少于1000家,涵盖旅拍写真、婚礼摄影和目的地婚礼等全链条服务。1新人可以用一万多元的预算覆盖妆造、礼服、专车接送等核心环节。1
A new model of destination weddings has gained significant traction in China, with Lijiang, Yunnan emerging as a major hub for the trend. Under this approach, couples consolidate their marriage registration, wedding ceremony, and honeymoon in a single city, creating an integrated travel and celebration experience.1 The industry in Lijiang has already exceeded 1.1 billion yuan in annual scale, supported by over 1,000 businesses specializing in destination wedding services, including photography, makeup, and formal wear.1
The growth has been facilitated by policy reforms. Starting May 10, 2025, China's Marriage Registration Regulations came into effect, enabling marriage registration to be completed anywhere in the country rather than requiring registration at the couples' hometown.1 Lijiang has capitalized on this opportunity, attracting substantial numbers of young couples. On average, approximately 200 couples visit Yulong Snow Mountain daily for pre-wedding photography shoots, with 90 percent coming from outside the province.1 Complete destination wedding packages, covering makeup, styling, formal attire, and private transportation, can be arranged for approximately 10,000 yuan.1
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