宜家计划在西班牙和葡萄牙试验在线回购服务,为消费者提供二手家具凭证,1预计在12月底前完成测试。1若试点成功,该服务将扩展至英国市场。1同时,宜家本周在英国正式启动二手家具在线市场,1直接与Vinted和eBay等平台竞争二手消费者市场份额。
英国二手市场规模庞大,年交易额超过45亿英镑,年增长率约6.5%,1二手商品预计将占英国家居用品市场的16%。1宜家产品目前约占英国二手市场家具的9%。1为鼓励消费者在其平台交易,宜家为卖家提供15%的额外价格优惠,若卖家同意以宜家礼品卡支付则可获得该优惠。1英国二手市场服务初期免费,后期将引入约5%的买家保护费。1
消费者对二手平台的接受度持续上升。12024年,英国51%的消费者通过转售平台购买产品,这一比例预计在2025年将上升至63%。1宜家英国和爱尔兰部门可持续发展经理Greg Lucas表示:"二手市场在不断增长,现在真的很重要。"1
Ikea is testing an online buyback service for used furniture in Spain and Portugal, with plans to complete the pilot by the end of December 1. If successful, the scheme will expand to the United Kingdom 1. The move reflects growing consumer interest in the secondhand market, with 63% of British consumers expected to purchase items through resale platforms in 2025, up from 51% in 2024 1.
Alongside the buyback initiative, Ikea has launched a secondhand furniture online marketplace in the UK this week, competing directly with platforms such as Vinted and eBay 1. The UK secondhand market exceeds £4.5 billion in value with an annual growth rate of approximately 6.5%, and Ikea products currently account for around 9% of the furniture segment 1. The UK service will be free initially, with a buyer protection fee of approximately 5% to be introduced later 1. To incentivize participation, Ikea is offering sellers a 15% price premium if they accept payment in Ikea gift cards 1.
Greg Lucas, sustainability manager for Ikea UK and Ireland, stated: "The secondhand market is growing and is now really important" 1. Industry analysis suggests secondhand goods will represent 16% of the UK home furnishings market 1.
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