国庆假期期间，房车消费市场呈现明显升温态势。今年上半年自行式房车累计注册量超过1.2万辆，同比增长32.6%1，房车门店销量相比去年提升近30%1。消费结构发生显著变化，租赁客户从55-65岁银发群体逐步转向90后、95后年轻家庭1，年轻消费者不再满足于短期体验，而是直接购置自用房车1。
新能源房车成为产业增长亮点。房车门店新能源车型销量占整体的25%1，整个市场的新能源房车渗透率攀升至18.4%1。用户出游方式也在改变，房车平均租车时长达到7天，长线异地还车订单大幅上涨1。
为推动产业发展，十部门联合发布了《关于促进房车消费的若干措施》1，其中将租赁房车报废年限由15年延长至25年1。与此同时，房车营地配套建设加速推进，截至2025年底全国各类房车营地数量超过3100个1，为消费者提供了更完善的出行支撑。
China's recreational vehicle market is experiencing a significant shift toward younger demographics and ownership models. During the Golden Week holiday period, consumers aged in their late 20s through mid-30s—primarily Generation 90s and 95s—are increasingly moving away from short-term rentals toward direct vehicle purchases 1. This demographic transition marks a notable change from the previous rental customer base, which traditionally skewed toward retirees aged 55 to 65 1.
The growth trajectory reflects robust market expansion across multiple indicators. Cumulative registrations of self-propelled RVs surpassed 1.2 million units in the first half of the year, representing a year-over-year increase of 32.6 percent 1. Dealership sales volumes climbed approximately 30 percent compared to the prior year, with new energy vehicles accounting for 25 percent of overall RV sales 1. Average rental durations have extended to seven days, accompanied by a substantial surge in long-distance, cross-regional one-way rental bookings 1.
Policy support and infrastructure development are accelerating sector expansion. Ten government departments jointly released measures to promote RV consumption, including an extension of the service life for rental vehicles from 15 years to 25 years 1. As of the end of 2025, the nation operates more than 3,100 recreational vehicle campgrounds of various classifications 1. During the first five days of the holiday, cross-regional population movement exceeded 300 million persons nationwide, with road travel projected to account for over 90 percent of transportation modes 1.
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