OpenAI宣布将在ChatGPT中引入新的图像广告格式12，本月晚些时候在美国开始测试1。新广告将在用户生成图像时显示赞助产品和服务的图像12，但不会影响ChatGPT提供的答案内容12。
ChatGPT的订阅Plus和Pro服务用户将不会看到这些广告1。此举是OpenAI扩展广告产品线和商业化策略的一部分，旨在为免费和低成本订阅用户提供支持2。
为支持这一广告系统，OpenAI已与AppsFlyer、Triple Whale、Adjust、DV、Rockerbox、Northbeam、Branch、Singular、Kochava、Airbridge和Tenjin等广告测量工具合作伙伴合作2，并在品牌适配度评估方面引入了DoubleVerify和Integral Ad Science作为试点合作伙伴2。OpenAI今年早期已推出广告产品，并在8月扩展至印度2。ChatGPT目前拥有12亿周活用户2。
OpenAI is expanding its advertising presence in ChatGPT by introducing a new visual ad format set to debut later this month in the United States.12 The sponsored image advertisements will appear alongside ChatGPT's image generation results, showcasing products and services from participating advertisers.12 The new ads will not affect the quality or accuracy of ChatGPT's responses to users.12
The rollout represents an extension of OpenAI's monetization strategy, building on the company's initial introduction of advertisements to ChatGPT in February.2 Users who subscribe to ChatGPT Plus or Pro will not see any advertisements.1 OpenAI is offering the new advertising format to support its free and lower-cost subscription tiers while reaching its 1.2 billion weekly active users.2 The company has enlisted measurement partners including AppsFlyer, Triple Whale, Adjust, DV, Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin to track ad performance.2 Brand safety assessment partners DoubleVerify and Integral Ad Science are also participating in pilot testing.2
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