利德尔英国公司公布的财务数据显示，截至2月年底的年度内，该公司销售额增长超过10%至130亿英镑以上，税前利润增长30%至2.455亿英镑1。公司通过在该财年投入3.15亿英镑用于降价和促销活动，成功吸引消费者1。其中，高端Deluxe系列产品销售额增长12%，成为增长的重要驱动力1。首席执行官Ryan McDonnell表示，"Deluxe销售额上升12%，因为越来越多家庭选择在家用餐而非外出就餐"1。
利德尔英国的市场份额在截至5月17日的12周内达到8.6%，首次超越莫里森的8.3%，使其成为英国第五大超市1。该公司的会员忠诚计划Lidl Plus参与人数增加23%1，进一步增强了客户粘性。
Lidl GB has reported substantial financial growth for the year ending February, with sales climbing more than 10% to exceed £13 billion and pre-tax profits surging 30% to £245.5 million, compared to £156.8 million in the previous year 1. The supermarket chain invested £315 million in price reductions and promotional activities during the period to attract cost-conscious shoppers 1. The company's premium Deluxe range proved particularly successful, with sales increasing 12%, as Chief Executive Ryan McDonnell attributed the performance to more households choosing to dine at home rather than eat out 1.
Lidl GB's market share reached 8.6% in the 12 weeks to May 17, surpassing Morrisons' 8.3% and establishing the retailer as the fifth-largest supermarket in the United Kingdom 1. The company's Lidl Plus loyalty scheme also strengthened its customer base, with membership participation climbing 23% 1. Meanwhile, food price inflation stood at 1.5% in August, up from 0.9% in July, with fresh produce experiencing notably higher inflation of 3% 1.
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