2026年国庆假期期间，福建掀起了"奔县游"热潮，大批游客纷纷涌向永泰县、尤溪县、连江县等县城，体验乡村慢生活。1这些县城凭借人口少、节奏慢、物价低等特点，吸引了越来越多的都市游客。1
永泰县大洋镇棋杆村的民宿自5月试营业以来已接待游客近300批次，到了国庆假期更是出现一房难求的局面。1游客的消费理念也随之发生转变，从过去的"打卡式观光"逐步转向追求情绪价值和深度体验。1
国庆出游期间，县域旅行产品预订热度同比增长42%。1中国旅游协会8月发布的报告显示，2026年上半年县域异地消费同比增长14.1%。1民宿、古建筑、滨海风景等已成为县域旅游的热点。1
During the 2026 National Day holiday period, Fujian Province experienced a surge in what has been termed "county tourism," as visitors increasingly sought out smaller cities such as Yongtai County, Youxi County, and Lianjian County to experience rural slow-living lifestyles 1. These destinations attracted urban tourists through their defining characteristics of smaller populations, slower pace of life, and lower costs 1. Deep-experience tourism offerings including homestays, historic architecture, and coastal scenery became major draws for travelers 1.
The trend reflects a broader shift in consumer preferences. Bookings for county-level travel products during the National Day period surged 42 percent year-over-year 1, while the China Tourism Association reported in August that county-level out-of-province consumption in the first half of 2026 grew 14.1 percent compared to the same period the previous year 1. Travelers' mindsets have evolved from traditional "check-mark sightseeing" toward pursuing emotional value and immersive experiences 1.
Yongtai County's Daoyang Town in Qigan Village exemplifies the appeal of this emerging segment. Its newly launched homestay has welcomed nearly 300 groups of visitors since commencing trial operations in May, with rooms becoming difficult to secure during the National Day holiday 1.
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