英国主要文化机构正在积极拓展品牌授权业务，以应对日益紧张的资金状况和运营成本上升。1授权商品和服务市场的整体表现支撑了这一战略的可行性，英国该市场销售额增长7%至192亿美元，其中艺术品类增速超过8%，沉浸式体验类产品更是实现了53%的增长。1
自然历史博物馆、大英博物馆、V&A和帝国战争博物馆等知名机构正在扩大许可计划的规模和范围。1自然历史博物馆的许可项目年增长约15%，该馆与伦敦Park Plaza河畔酒店合作推出了以博物馆为主题的家庭套房，价格从724英镑起。1在时尚领域，V&A在2025年推出了63个产品系列。1这些授权产品涵盖酒店住宿、服装配饰到虚拟现实体验等多个领域，为博物馆开辟了新的收入渠道。1
British cultural institutions are increasingly turning to brand licensing agreements to counteract funding pressures and climbing operational expenses.1 The UK licensing market for goods and services grew 7% to $19.2 billion (£14.5 billion), with the art category—encompassing museum products—expanding by more than 8%, while immersive experiences surged 53%.1 Major institutions including the Natural History Museum, the British Museum, the V&A, and the Imperial War Museum are all scaling up their licensing initiatives.1
The Natural History Museum's licensing program has expanded at approximately 15% annually.1 The institution has partnered with Park Plaza London Riverbank to launch museum-themed hotel suites starting from £724.1 Meanwhile, the V&A introduced 63 new product lines in 2025, demonstrating the breadth of merchandise now available through museum licensing arrangements.1
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