手机品牌Nothing宣布实施全球范围内的大规模裁员计划1。该公司将全球员工总数削减40%1，其中中国研发部门面临约50%的裁员，伦敦研发部门裁员比例为30%-40%1。与此同时，Nothing将退出中东、日本以及欧洲部分地区在内的12个市场1。
Nothing的市场表现面临严峻挑战1。其旗舰机型Nothing Phone (4b)全球出货量仅约2万台，而Phone (4a)与(4a) Pro的合计出货量约为15万台1。尽管公司2025年全球销量达200万台，但维持这一销售基数困难重重1。此外，Nothing的子品牌CMF今年暂无新手机发布计划1。CMF原定位于3万印度卢比以下的设备市场1。公司首席产品官Akis Evangelidis表示，受内存成本上升影响，无法在维持CMF原有性价比优势的同时打造真正的跨越式升级手机1。
Smartphone manufacturer Nothing announced a sweeping restructuring that includes a 40% reduction in its global workforce 1. The company plans to withdraw from 12 markets, including the Middle East, Japan, and parts of Europe 1.
The restructuring will disproportionately affect Nothing's research and development operations. The Chinese R&D division will face approximately 50% staff cuts, while the London-based R&D team will experience reductions of 30% to 40% 1. According to company executive Akis Evangelidis, the decision reflects persistent cost challenges in memory expenses, stating that the company cannot maintain the CMF sub-brand's original price-to-performance advantage while delivering truly innovative upgrades 1.
Nothing's market performance appears to be driving the restructuring decisions. The Nothing Phone (4b) achieved only approximately 20,000 units in global shipments, while the Nothing Phone (4a) and (4a) Pro combined reached roughly 150,000 units 1. Despite projections of 2 million units in global sales for 2025, the company faces significant challenges in sustaining this volume 1. Additionally, the CMF sub-brand, originally positioned for devices priced below 30,000 Indian rupees, has no new smartphone launches planned for the current year 1.
评论
还没有评论，欢迎留下第一条。