说唱艺人Drake在Stake旗下的Kick直播平台上推出了新音乐项目"Fear of Missing Out"（FOMO），该项目的音乐视频将于2026年9月推出1。作为Stake九周年庆典的一部分，Drake在该平台上与主播进行了与网红Pinkchyu的虚拟约会秀1。这一现象反映了一个更深层的趋势：赌博逻辑正在逐渐渗透创业生态，传统媒体推广方式向在线赌博平台转变1。
Stake是一家2017年成立、注册在库拉索的澳洲在线赌场，自2022年起通过Kick直播平台进行业务扩展1。全球传统赌博产业规模达6430亿美元，其中约三分之一来自美国，在线赌博在疫情后增长迅速1。赌博产业的规模已接近全球音乐、视频游戏和电影产业总和的两倍1。Bloomberg曾报道Drake与主播Ross在Stake上进行赌博时的赢率在数学上不太可能1。
Rapper Drake has launched his new music project "Fear of Missing Out" (FOMO) on Kick, a livestreaming platform owned by Stake, an online casino registered in Curaçao and established in 2017.1 The promotion of Drake's music video, set for release in September 2026, marks a notable convergence between entertainment and gambling industries.1
The collaboration included Drake participating in a virtual dating show segment with internet personality Pinkchyu during Stake's ninth-anniversary celebration on the platform.1 Kick has become a significant expansion vehicle for Stake since the casino began developing the streaming service in 2022.1
The scale of the gambling industry underscores why such partnerships have become attractive to mainstream entertainers. The global gambling market reached approximately $643 billion, with roughly one-third generated in the United States, and online gambling experienced rapid growth following the pandemic.1 The gambling sector is now nearly twice the combined size of the global music, video game, and film industries.1 Previous reporting by Bloomberg documented Drake engaging in gambling on Stake with another streamer, noting the mathematical improbability of the win rates observed.1
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