为应对存储芯片等元器件涨价带来的成本压力，苹果公司向供应商提议下调iPhone 18 Pro/Max的OLED面板采购价至约70美元1。根据预估，三星显示和乐金显示的实际供应均价将约66.5美元1，相比前代产品下降约20%1。
尽管采购价格大幅下调，新款iPhone的OLED面板将采用M16材料组1，这一创新材料虽然能够提升屏幕性能，但同时也增加了制造难度1。从历代产品的价格走势看，iPhone 16 Pro Max的OLED面板价格曾超过100美元，到了iPhone 17 Pro Max已下降至80多美元1，此次进一步下调反映出苹果对成本控制的持续追求。三星显示社长李清在7月22日召开的K-Display 2026活动上表示"今年非常困难"，指出"芯片通胀"正对零部件和显示屏价格造成下调压力1。
Apple is seeking to mitigate rising costs in memory and storage components by negotiating lower prices for OLED panels in the upcoming iPhone 18 Pro and Max models 1. The company has proposed an acquisition price of approximately $70 per panel for these devices 1. Samsung Display and LG Display are estimated to supply the panels at an average price of around $66.50, representing a decline of roughly 20% compared to the previous generation 1.
The price reduction marks a significant shift from earlier iPhone models, with the iPhone 16 Pro Max panel having exceeded $100, followed by the iPhone 17 Pro Max at over $80 1. Despite the lower cost, the new panels will incorporate M16 material technology, which enhances performance but presents increased manufacturing challenges 1. Samsung Display's president Lee Chung acknowledged industry pressures during the K-Display 2026 event on July 22, stating that "this year is very difficult" and that "chip inflation" is driving downward pressure on component and display pricing 1.
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