国庆假期期间，拼豆、拼布等DIY手作体验成为年轻人的新宠，逐步取代传统景点观光成为假日出行的主要选择1。手作门店通过增设多元体验项目、融合咖啡等消费场景来升级业态1。拼豆企业注册量的增长速度尤为显著——2025年全年仅注册143家，而2026年截至9月已新增超4000家1。
手作体验的吸引力在于其低门槛与高治愈度。手作店主陈滢超表示，"很多人没有经验，但很快就能上手"1。18岁的消费者鲁嘉琪认为，"手工本身就很治愈，把成品作为礼物送人还可以传递这种快乐"1。这种体验正在成为地域文化的载体，潮玩领域从业者皮雷指出，"这种体验把地域文化变成能够亲手创造、可以带走分享的实物"1。
文旅景区已积极融入这一热潮。江苏连云港渔湾景区推出了巨幅《神鱼化龙》拼豆活动1，宁夏银川则推出拼豆嘉年华活动，融入贺兰山、葡萄酒等本土特色元素1，使手作体验与地方文化特色相结合，形成独具特色的旅游体验。
During the National Day holiday period, young consumers have increasingly embraced DIY handicraft experiences such as bead crafting and patchwork, gradually replacing traditional tourist attractions as a preferred vacation activity.1 The surge in interest has prompted handcraft shops to expand their offerings by introducing diverse experiences and integrating café settings to upgrade their business models.1
The growth in this sector has been striking, with bead-crafting-related enterprise registrations jumping dramatically from 143 companies for the entire year of 2025 to over 4,000 by September 2026.1 Shop owner Chen Ying explained the appeal of these activities, noting that "many people lack experience, but they can quickly get the hang of it."1 An 18-year-old enthusiast, Lu Jiaqi, shared her perspective, saying "handicrafts themselves are therapeutic, and sharing finished pieces as gifts allows me to pass along that sense of joy."1
Industry professionals recognize the cultural significance of this trend. According to trendy toy sector veteran Pi Lei, these experiences transform regional culture into tangible objects that participants can create with their own hands and take home to share with others.1 This phenomenon has integrated into scenic tourism offerings, with destinations launching regionally-themed activities. Lianyungang's Yuwan scenic area in Jiangsu Province unveiled a large-scale bead-crafting recreation of "Divine Fish Transformation into Dragon," while Yinchuan in Ningxia launched a bead-crafting carnival featuring local elements such as Helan Mountain and wine culture.1
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