截至2025年12月，我国网络视听用户规模达10.99亿人1，短视频用户使用率在80%以上的主要互联网应用中保持唯一双增长1。然而，大量看似真实的短视频背后隐藏着精细的剧本和演员参与1。为追求爆款流量，不少短视频编导制造虚假内容已成为行业现状1。
短视频内容虚构已形成完整的产业链。编导一条视频报价约2万元，经平台抽成、交税、人工成本后到手约1.2万元1。编导底薪通常为5000元，每条爆款视频提成100元，发布含广告视频同样得100元1。为规范行业，中央网信办要求平台提供6类必选标签，其中包括含有虚构演绎内容、含有营销信息等标签1。
部分创作者对内容生产的虚构现象态度坦率。博主黄少斌在拍摄下河捞虾视频中直言小龙虾是买的，该视频因此涨粉10万1。同时，一些坚守真实、拒绝虚构的创作者和政务短视频编导保持着不同的创作态度1。
The short video industry in China has become increasingly reliant on fictional content to drive engagement and monetization. As of December 2025, China's online video audience has reached 1.099 billion users 1, with short video adoption rates exceeding 80% among major internet applications and maintaining the only dual growth trajectory in the sector 1.
To address concerns about misleading content, the Cyberspace Administration of China has required platforms to provide six categories of mandatory labels, including tags for content featuring fictional dramatization and marketing information 1. Despite these regulatory measures, creators and production teams continue to prioritize virality over authenticity. Video editors typically charge around 20,000 yuan per production, though after platform commissions, taxes, and labor costs, their actual take-home income amounts to approximately 12,000 yuan 1. Most editors earn a base salary of 5,000 yuan, supplemented by 100 yuan in bonuses for viral content and an additional 100 yuan for videos containing advertisements 1.
A notable example illustrates the financial incentive behind fabrication: content creator Huang Shaobin produced a video of harvesting crayfish from a river, later admitting that the crayfish were actually purchased rather than caught on location—yet the video still generated 100,000 new followers 1. This case demonstrates how scripted narratives and fictional content have become normalized within the industry, fundamentally shaping what audiences encounter on their feeds.
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