浙江松阳县的古树资源在国庆期间吸引了大量游客。1杨家堂村的百年夫妻樟和后畲村的苦槠树成为热门景点,1带动了当地民宿、餐饮和农产品销售的发展。1国庆期间,杨家堂村民宿入住率普遍较高,部分精品民宿提前一个月已订满。1村内望树咖啡国庆日均客流约数千人,日销售额可达数千元。1
为了改善游客"打卡即走"的现象,后畲村进行了系统化改造。1村里在国庆假期建成了1.7公顷的古树公园,配套建设了游步道和观景平台,1并安排年轻党员在网红树旁值班,为游客讲解古树由来和古村落历史。1
During China's National Day holiday period, two villages in Songyang County, Zhejiang Province, capitalized on their centuries-old trees to attract substantial tourist traffic and economic activity 1. The hundred-year-old couple camphor trees in Yangjiafang Village and the bitter oak tree in Houshe Village emerged as popular destinations, drawing visitors who sought photo opportunities at these natural landmarks 1.
The influx of tourists translated into tangible economic benefits for local communities. Accommodations in Yangjiafang Village reported notably high occupancy rates during the holiday, with some boutique guesthouses fully booked a month in advance 1. The Wangshu Coffee establishment recorded daily foot traffic in the thousands during the National Day period, generating daily sales revenues in the thousands of yuan 1. The surge in visitors also stimulated broader economic activity, including increased demand for homestays, local agricultural products, and dining services 1.
To address the challenge of visitors simply stopping for photographs and immediately departing, local authorities implemented infrastructure improvements in Houshe Village. A 1.7-hectare ancient tree park was completed and opened to the public during the National Day holiday, complemented by walking trails and observation platforms 1. The village also stationed young party members at the popular trees to provide interpretive services, sharing the historical background of the ancient trees and the heritage of the historic settlement 1.
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