开源智能家居平台Home Assistant及其商业合作伙伴Nabu Casa宣布将云服务从"Home Assistant Cloud"改名为"Home Assistant Link"13。创始人Paulus Schoutsen表示："Big tech ruined the cloud, so we're out"，批评大科技公司对云计算的破坏1。该公司同时从logo中移除了云的元素1，这是其长期战略中打造Home Assistant成为主流智能家居平台的一部分1。
改名旨在更准确地反映该服务的实际功能，并消除用户对"云"概念的混淆3。根据Nabu Casa的说法，Home Assistant应始终在本地运行，Link仅提供可选增强功能3。用户数据采用端到端加密，密钥仅由用户持有，Nabu Casa和Open Home Foundation无法访问3。Link服务是可选的，用户随时可以取消订阅而不影响本地智能家居的正常运作3。订阅利润多数流向Open Home Foundation，用于资助Home Assistant开发者3。新增功能包括改进的远程访问性能、语音转文字测试和备份存储等3。
Home Assistant has rebranded its cloud offering from Home Assistant Cloud to Home Assistant Link, accompanied by the removal of cloud imagery from its logo.13 The move reflects the company's effort to reshape its brand identity and position itself as an alternative to mainstream smart home platforms like Google Home, Amazon Alexa, and Apple Home.1
Paulus Schoutsen, the founder, characterized the rebrand as part of a long-term strategy to establish Home Assistant as a mainstream smart home solution.1 He emphasized the company's critique of how major technology corporations have compromised cloud services, stating "Big tech ruined the cloud, so we're out."1 According to Nabu Casa, Home Assistant's commercial partner, the name change aims to reduce user confusion about the term "cloud" and better reflect the service's actual function as an optional enhancement layer.3 The core principle remains that Home Assistant should always operate locally, with Link providing supplementary capabilities rather than being essential to the platform's core functionality.3
The rebranding introduces several design features centered on privacy and user control.3 User data is protected through end-to-end encryption, with encryption keys held exclusively by users—neither Nabu Casa nor the Open Home Foundation can access the data.3 Subscription revenue is primarily directed to the Open Home Foundation to support Home Assistant developers.3 Link remains optional, allowing users to cancel subscriptions without disrupting their local smart home operations.3 The rebrand is scheduled to take effect with the December 2026 release.3
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